Activating your Fit-City Outdoor Gym: Five Tips to Elevating its Impact
So you’ve received an outdoor gym through our Fit-City Parks and Recreation Program and now the challenge lies in encouraging the community to embrace and utilize this fantastic addition. Activating your outdoor gym is the final step to ensuring it becomes a well-loved community space, and we've outlined five impactful ways to achieve just that.
1. Host a Grand Opening Ribbon Cutting:
Make a splash with a grand opening event! Plan a Saturday afternoon party in the park to officially introduce the new Fit-City outdoor fitness park. Invite families to join in the celebration with activities like a BBQ, ice cream social, or collaborate with local businesses for snacks and refreshments. Elevate the atmosphere with a DJ to create a fun and social environment that appeals to all family members.
2. Collaborate with Local Personal Trainers or Coaches:
Tap into your community's wealth of personal trainers and professional coaches. Organize community classes at the outdoor gym led by these fitness experts to raise awareness about the site, and the trainers themselves. It's a win-win – the community gets introduced to the outdoor fitness park, and the trainers gain exposure, potentially attracting new clients for their gym or classes.
3. Leverage Local Media and Influencers:
Reach out to your local newspaper to share the exciting news of the Fit-City Outdoor Fitness Park obtained through Outdoor-Fit’s community parks and recreation program. Whether through a dedicated article or inviting reporters for an on-site activation event, the positive community story is likely to generate word-of-mouth referrals and excitement. Additionally, connect with local health and wellness influencers who can share posts of them visiting and using the site, spreading the word organically.
4. Share on Social Media Accounts:
Utilize your own department’s social media platforms to spread the word about the new outdoor fitness park. Regularly share photos and testimonials from community members on Facebook, LinkedIn, and Instagram. Consistency is key, so make sure to include the outdoor gym in your monthly content rotation to continually build awareness and expand your reach.
5. Educate How to Properly Use the Outdoor Fitness Equipment
The Fit-City Parks and Recreation Program incorporates outdoor fitness equipment equipped with thorough instructional placards to guide users on proper usage. Featuring a blend of images, text, and video instructions, individuals can conveniently scan QR codes using their smartphones to access instructional videos. Additionally, tap into the pre-programmed fitness programming on the placards to elevate your fitness experience.
If possible, a combination of these four channels will be the most effective in bringing awareness to the Fit-City outdoor fitness park. By implementing these strategies, you'll not only activate community engagement but also ensure that the resources invested in creating this valuable community asset are well-utilized. Let's get the community moving and enjoying the benefits of Fit-City!